Social media marketing is the process of gaining website traffic or attention through social media sites.
Social media marketing programs usually centre on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media.
Social networking websites allow individuals to interact with one another and build relationships. When companies join these social channels, consumers can interact with them directly. That interaction can be more personal to users than traditional methods of outbound marketing & advertising.
Peri offers 2 types of Social Marketing Services...
1.) Social Media Platform Management 
Here is where you target the digital-age market the best. The focus and purpose of social platforms is the sharing of information and the creation of awareness around topics/brands.
Social strategies need to be very visually stimulating. We use these to direct traffic to your website where they can read more up on a topic on a blog/article created or shared on the site or learn more about how the brand can address their needs.
Other than the campaigns, the page itself needs to be engaging. Not just to loyal customers, but potential new ones as well. What does the page offer that is interesting and fun to look at/read that will attract a following that not necessarily has patient/member yet but could possibly become one in the future.
A busy page also lets your social pages rank higher in searches.
Google:
Why Use Google Ads? Here Are 10 Reasons
Google Ads Is Scalable •
Google Ads Is Measurable •
Google Ads Is Flexible •
Google Ads Is Faster than SEO •
Google Ads Is Easier than SEO •
Google Ads Is Taking Over the SERPs •
Google Ads Formats Can Be More Engaging than Organic Results •
Google Ads Traffic Might Convert Better than Organic Traffic •
Google Ads Complements Your Other Marketing Channels •
Your Competitors Are Using Google Ads •
Facebook:
Top 10 Benefits of a Facebook Business Page & Campaigns
Increased Exposure to Potential Customers with 2.5 BILLION USERS •
Build a HUGE email list •
Lower Your Marketing Expenses •
Reach a Targeted Audience •
Gain insights on your audience •
Build Brand Loyalty •
Increase Your Web Traffic •
Boost SEO •
Reach people on their phones •
Spy on your competitors •
Instagram:
10 Reasons Why Instagram Is Important For Your Business
More People Are On Instagram •
Any Business Can Succeed •
Businesses Make Money Directly •
Hashtags Mean More Visibility •
You Can Engage With Customers Effectively •
It Keeps Close Tabs On Competitors •
It Allows For In-Depth Creativity •
Partnerships With Influencers •
Stories Make Your Business Relatable •
Trackable Performance •
2.) Paid Ad Campaigns
Paid digital campaigns is an easy and cheap way to reach a big, yet very targeted market.
Our suggestions would be for both Search Engine campaigns (Google AdWords) as well as Social Platform Campaigns. We like to say Google AdWords are for people who know what they are looking for as they typed something into the search bar for your advert to come up. Where Social Platform campaigns are for people who are not yet sure they need your service until they happen to see it on their social feed and realise that this is something they need.
These types of campaigns are what we call Pay Per Click Campaigns. You supply a daily budget to the platform and your ad will run as long as the budget hasn’t been depleted. You pay per person that clicks on your ad to follow a link to your website or to complete an online lead form.
These are typically the “Sponsored” posts you see of people or pages that you don’t necessarily like or follow. They appear in your newsfeeds, your searches, articles you click to read or in the side bars of the pages you are on. Your profile fell in the demographics they added to their campaign and there for Facebook/Google pushes their content through to you.
Your images need to be striking and clear as there are only 20% text allowed on the image itself. It can be 1 static image, a slideshow of 3+ images or even a video.
Our package suggestion...
Other than the campaigns, the pages/profiles itself need to be engaging. Not just to people who is already following you, but potential new followers (who might be potential new patients) as well. What does the page offer that is interesting and “fun” to look at/read that will attract a new following, keep the old ones engaged and increase the social, and ipso facto the website traffic.
Social Media Management
2x Google Ads to run (selling gin, gin on tap) continuously •
1x Content plan & posting strategy per month •
2x Campaign to run monthly •
3x Unique designs to be posted and shared weekly (12 posts in total) •
“Special Day” posts •
Sharing of website blogs if any •
Profile setup •
1x Content plan & posting strategy per month •
3x Designs from Facebook to be posted and shared weekly (12 posts in total) •
“Special Day” re-posts from Facebook •
Facebook campaign ads to run on Instagram as well •
Online Marketing Campaigns (Pay-Per-Click)
Account setup fee including 1st ad design: R1450 per account once-off•
For budgets paid directly to social platform, our monthly management fee is R1200 per account per month •
For campaign budgets paid to Peri Peri Creative there is a 20% management fee charged •
Clients determine their own monthly budget. They can increase or decrease at any time.
Suggested minimum budgets:
The suggested minimum budget for a successful Facebook Ad Campaign is R5 500 •
The suggested minimum budget for a successful Google Ad Campaign is R7 000 •
*all prices exclude VAT
Section costing...
Campaign Costing
MONTHLY
TBC
excluding VAT
Management Costing
MONTHLY
R 6 500
excluding VAT
